ABC Company deals in knitwear. The company offers high quality jackets, suits and woolen sweaters. Currently company is performing better than its competitors in terms of market share and product quality. The manager of the company identifies that more sales can be generated through market diversification before seasonal trends change in local market. Company is exploring international markets for exporting its product. For better performance in local market, company is planning to remove deficiencies of its service staff through training.

Conduct SWOT analysis of ABC Company