I completely do not understand how to work this. Can someone help me. Please help me!!! and please don't just give me the answer, please explain to me how you go that answer. I have work them, but I think the whole having multipe advertisements and stuff is messing me up and I don't know if I'm right or not.
Question: According to MRI+, Backpacker (a monthly magazine) has an overall readership of 1,246,000 per issue. Assum that 60% of its readership is male. An ad in Backpacker costs $35,000. You decide to run two ads in the October edition and one ad each in the November and December editions creating an advertising schedule that has four ads.
Between Nov. and Dec. the duplication for male readers is 294,000
Between Nov. and Dec. the duplication for female readers is 56,000

What are the Gross Impressions for Male readers?
For female readers?
What is the cost per thousand for male readers?
for female readers
What is the cost per thousand for adult readers?

For this set of questions only the time period Nov. and Dec. is under consideration.
What is the reach for male readers?
What is the reach for female readers?
What is the average frequency for male readers?