1. Why is it important for a business to know at which segment of the market to aim its products?

2. What is the difference between an A and a C1 in terms of socio-economic grouping?

3. Socio-economic group E is not usually a sales target for businesses. Why not?

4. A person in socio-economic group B might go touring in France in the summer. A person in socio-economic group C or D might go to Benidorm on a package tour. Why do you think there is a difference in the holiday destinations of the two groups?